Kevin Plank and Under Armour’s rise to fame and fortune is a fascinating story. A great idea, a driven founder who had next to nothing to his name when he started the company, and innovative products that have pushed the limits of athletic footwear and apparel. Under Armour is a powerhouse company, and even though we don’t much care for their designs (you can’t sit here and tell us all three Currys aren’t terrible), we generally held them in high regard.
Until now. Kevin Plank, Under Armour CEO stated in an interview with CNBC yesterday that Donald Trump, our current orange-colored disaster of a president was “highly passionate” and a “real asset for US companies”.
J Balvin: a name you might not have heard unless you’re a fan of reggaeton music, but a name that holds a lot of weight. He’s released a lot of hit records, made a lot of money, and copped a lot of fly kicks … something he does in spades in Complex’s latest installment of their famous “Sneaker Shopping” series.
The adidas Superstar. One of the most classic athletic sneakers ever made. A favorite of multiple generations, cultures, and unique individuals. A shoe that has staying power that other kicks only dream of (do sneakers dream? If so we’d assume it’s about staying power. Or maybe being cleaned. Apologies, we digress). A sneaker that just received a super-ill, futuristic update.
Unlike the also-released Superstar Boost that keeps most of its original shape and detailing, the Superstar Bounce Primeknit offers a sleek, futuristic look made possible by an all-Primeknit upper (except for the classic rubber toe cap of course), and a Bounce midsole for upgraded comfort and support.
Here at KicksOneTwo, we’ll always show love to our homies that are doing something dope, especially when it’s sneaker or sneaker culture related. We love to see people create, push themselves, and take their hobby or passion and turn it into something awesome. And recently, nobody’s been killing it more than our homie Brady, a young Twin Cities sneakerhead.
He’s got a YouTube channel called Tomo Talk, in which he discusses his sneaker and clothing pickups, vlogs on his trips to Chicago, tells stories, and shares his thoughts and opinions on happenings in the sneaker game. He’s got an impressive sneaker collection for someone his age, and a passion for the game as a whole.
Custom shoes have always been a part of the sneaker game. As soon as the first enterprising artist picked up a brush and made the smallest change to a sneaker they were locked in, and over the years we’ve seen a lot of customs from great (Mache’s Iron Man LeBrons) to the terrible (unfortunately there’s too many to list).
However, the new thing seems to be customizing Yeezys, and we’re of the opinion that it’s gone way too far. It’s not cute nor clever to slap a fake designer logo or print on a pair (we’re looking at you CDG and Bape customs), and these recently-premered Kaws customs are the very worst of the bunch.
It’s the end of an era for Nike Basketball in some ways.
They officially announced this week that they wouldn’t be releasing any special All-Star edition footwear for this year’s NBA All-Star game in New Orleans. Although this came as a surprise to many a sneakerhead (including us), we’re not disagreeing with the decision.
Let’s flash back to 2012 when Nike Basketball was the hottest thing on the market. The Galaxy Foamposite and Zoom Rookie had the Swoosh’s basketball department more gassed than ever, and although the shoes kept getting more technical and the prices kept getting higher, rabid consumers continued to snap them up like it was nothing.
We love Ultra Boosts here at KicksOneTwo. They’re dope. They’re comfy. They go great with both pants and shorts. They’ve become an essential pair in many a sneakerhead’s rotation … and for good reason. They’re avalible in a myriad of colors, and both with and without a cage (the three plastic stripes on the side for those of you who aren’t as familiar).
But with a new Ultra Boost coming out seemingly every weekend we’ve got to ask ourselves: Is the ultra boost market getting oversaturated?
We’ve enjoyed a nice little break through January, but Yeezy madness will be striking us again in a little under two weeks.
The next Yeezy 350 Boost V2 drops on the 11th of February, and the first official images just hit the Internet yesterday. We’ve all already seen the shoe at this point, but getting some more in depth and detailed shots is never a bad thing. We’re a firm believer that you can’t pass a judgement on a shoe until you’ve seen it from every angle, and now with these images, our judgement has been passed.
For today’s edition of Music Mondays, we’re bringing you one of our favorite tracks off of Dom Kennedy’s recently released project “Los Angeles Is Not For Sale Vol. 1”. Here’s “Everywhere I Go”, featuring Niko G4 and Ricky Hill.
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