Adidas + Kanye West: What The Long-Term Partnership Means
You’ve heard the news already. Kanye West and Adidas have got the Internet goin’ nuts (word to Paul Wall) with yesterday’s announcement of an extended, long-term partnership. Kanye will be receiving the opportunity he’s always dreamed of (and ranted about), as Adidas will assist in the creation of full lines of sneakers, apparel, accessories, and other gear (he’ll even have input on performance designs, which is unheard of for a non-athlete)…and if all that’s not enough, Adidas is even giving him his own specialty retail stores to sell the gear.
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