Adidas + Kanye West: What The Long-Term Partnership Means

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You’ve heard the news already. Kanye West and Adidas have got the Internet goin’ nuts (word to Paul Wall) with yesterday’s announcement of an extended, long-term partnership. Kanye will be receiving the opportunity he’s always dreamed of (and ranted about), as Adidas will assist in the creation of full lines of sneakers, apparel, accessories, and other gear (he’ll even have input on performance designs, which is unheard of for a non-athlete)…and if all that’s not enough, Adidas is even giving him his own specialty retail stores to sell the gear. read more


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The Great Eight: My Eight Favorite Event Photos

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We reached 800 posts here on KicksOneTwo last week. That’s a lot of content. We’ve been working to ensure that there’s something new and fresh up every single day at 8AM for over two years, and we won’t be stopping any time soon. To all of you reading this: thank you so much. Your support is what drives us daily, and we promise we’ll keep the articles coming.

Pardon the gushing. We’re just very thankful. We write daily here…but we also take photos. You need pictures to go with your words when you’re covering an event, or nobody will be able to see what’s going on! Since we reached 800 posts, I figured it would be only right for me to dig through the KicksOneTwo vaults and grab my eight favorite event photos. There’s some from a few weeks ago (ITS Fest) and some from a few years ago (TCSAX III, the first event we ever covered). But they’re all here, in one place, each with a brief backstory, starting from the oldest picture and ending with the newest. Without further ado…let’s get right to the photos. read more


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An Ode To The Hyperdunk

We’re waxing poetic and being nostalgic today. We’re looking back on the past fondly. We’re talking about our favorite Nike Basketball shoe ever (yeah, that’s right!) today. We’re talking about the Nike Hyperdunk.

Introduced at the 2008 Olympics, and proudly sported by Kobe Bryant, the Hyperdunk was originally available in a white/red/blue (for the Olympics of course) and an all-black colorway…and it was a game-changer. One of the earliest shoes to use Flywire, the original Hyperdunk was incredibly light, surprisingly supportive, and excellently cushioned. It was ahead of its time from a performance standpoint…and still stacks up against many of today’s basketball shoes. But like any great shoe, it was more than just the performance that made it so legendary. read more


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Music Mondays: June 27th

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For today’s edition of Music Mondays, we bring you a dope cut off of YG’s new album, “Still Brazy”. Here’s “Bool, Balm & Bollective”.


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The Key Master: Classic Arcade Fun

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Everyone loved going to the arcade as a kid. Play games, win tickets, get cool stuff with tickets. Bring up any arcade game to a 90’s or 80’s baby, and they’ll likely wax poetic about all the dope stuff they did at the arcade back in the day.

Thankfully in 2016, there’s a grown-up version of a classic arcade game that appeals to the kid in all of us. There’s a good chance that as a young whippersnapper (been waiting to use “whippersnapper” in an article for a while TBH), you played a variation of the Key Master game. In the event you didn’t, here’s a quick rundown: you try to perfectly position a key to fit through a hole so it can knock down a prize that’s usually very valuable. Your chances of winning were low…but the hope you’d nail it kept you coming back. read more


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Who Is Ape?

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Supreme vs. Bape. A clash of titans. The longest-running debate in streetwear. A question with no true answer (if you’re wondering though, we’re partial to Supreme). The two biggest brands in our culture each have their devoted fans who swear nothing’s better…and recently, one of those fans has been making some serious waves on the Internet.

See this guy in the video above? He goes by “Ape”, and has been on quite a roll for the past week, terrorizing Supreme stans all over New York City, filming himself throwing clothes in the Supreme store (even filming yourself in there is pretty impressive, as it’s not allowed), and even messing with Jonah Hill. read more


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Special Cloth Alert: NSOD Polos Available Now!

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You read the title right. It’s a (very) Special Cloth Alert. Our good friends over at NSOD (Never Stop On Dreams) Clothing just released a new polo shirt that’s available now on their webstore.

Featuring a pigment dye for a vintage vibe, bold NSOD graphics across the chest, a “Masked Dreamer” logo on the left breast, a large “0” on the back and detailing on the cuffs, it’s a clean and elegant piece that you can slide effortlessly into your summer wardrobe. Need something more dressy than a T-shirt? Feel like switching your steez up a touch? Need to show everyone that you’re really out here? Want to remind yourself to never stop on your dreams? Then this is the piece for you. read more


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Adidas Ultra Boost: Caged Or Uncaged?

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The Adidas Ultra Boost: one of the most comfortable shoes you’ll ever wear. The plush Boost cushioning and the foot-hugging Primeknit upper combine to make you feel like you’re walking on clouds. Nothing else compares.

And they’re not just comfy. They’re dope too. Cosigned by everyone from Kanye West to Lawrence Schlossman (much respect to the Four Pins and Grailed gawd), the Ultra Boost looks great both with denim and shorts. But that’s not all: it can even be customized. That’s right, forwards-thinking sneaker heads have started “uncaging”, or cutting the plastic 3 stripes design off of the shoes. read more


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Studiiyo23’s “Summer Of ’16” Sale Is Going On Right Now

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Summertime is fully upon us. It’s hot. It’s humid (we are in Minnesota after all). Your winter wardrobe is firmly tucked away in the corner of your closet, and you’re getting all your summer jawns ready to go.

Figuring out your summer wardrobe can be tough. Sometimes you don’t have enough. Sometimes you don’t like what you have left over from last year. Sometimes you just flat-out want some new stuff to rock in the warmer months.

No matter what it may be, Studiiyo23‘s got you covered for the summer with their awesome “Summer Of ’16” sale. From now until the 26th, there’s deals to be had all over the new store. Need some new kicks? Shoes are buy one, get one half off, or buy two, get one free. Want to get the jump on fall/winter with some hoodies, sweats, or beanies? 50% off (buying out of season is the best. You’ll save a ton of money). Need some new shorts? Select pairs are $20 off. Tired of wearing nasty, crusty socks? Buy two, get one free on all the socks in the store. read more


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The 5 Worst Questions You’ll Be Asked As A Sneaker Store Employee

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Retail. A thankless profession with sporadic hours, low pay, and high stress. A profession that requires you to work on holidays. A profession that requires you to…well, you get the point.

Retail’s a tough job, especially when you’re selling kicks. No matter how much you may love sneakers and the sneaker game/culture as a whole, there are things about the job that even the most hardened sneaker store veteran can’t stand…and one of those things is being asked stupid questions. Here at KicksOneTwo, we understand those stupid questions. We’ve been asked those stupid questions. We know some of our readers work in shoe stores and have heard those stupid questions first-hand as well. So for the sake of a laugh and a knowing nod of the head, we’ve compiled the 5 worst questions you’ll be asked at a sneaker store. Let’s get to it. read more


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