Keymaster: The Most Fun Thing In Sneakers Right Now

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Everyone loves a good game of chance. Something that’s low-risk and high reward. Something that involves some skill … but mostly just a lot of luck. That something in the sneaker game is the Keymaster arcade machine.

First popularized by Las Vegas’s Urban Necessities, the Keymaster is a game in which you attempt to fit a key through a slot to drop a prize down. It was usually stocked with things like iPads and expensive headphones, but rare sneakers make great prizes too, so the Keymaster has popped up in forwards-thinking sneaker boutiques across the country. read more


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Pharrell’s “Human Race” NMD’s: A Shoe With A Message

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Pharrell Williams has the magic touch. Anything he does, from music to clothes to cologne to shoes is tasteful, artistic, and unique. He’s got a knack for creating dope product with a meaning … and he’s hit the nail on the head yet again with his latest collaborative effort with Adidas, the “Human Race” NMD’s dropping today.

Each of the five pairs that are releasing are adorned with a split slogan, from “Human Being” to “Hu Race”, and Pharrell himself has said that he sees the shoes (and the accompanying collaborative apparel) as a project to explore humanity and celebrate cultural diversity. Here’s his direct thoughts on the project: read more


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Temporary Flex: LSWOP Will Let You Rent Yeezys

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Ever seen someone with a pair of Yeezys on and gotten jealous?

They walk by, looking all fly, and all you can think is “Damn, I wish I had a pair of those”. Maybe you don’t because Lady Luck is never on your side during drops. Maybe you don’t because you don’t want to pay resell. Maybe you don’t because you’re not really about this life. Whatever the reason is that you don’t have them … you’re likely sore about it and wish you did. We understand. Hype can be a powerful thing. read more


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Shattered Backboard I’s And XXXI’s: A Great Start To Jordan’s Holiday Releases

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Jordan Brand has always done a great job telling stories with colorways of their shoes. They manage to find different ways to honor Michael Jordan’s accomplishments with almost every product they put out … and the “Shattered Backboard” shoes are no exception.

You probably heard the story when the first colorway dropped last year, but in the event you haven’t, we’ll run it by you again. During a Nike exhibition game in 1985 (can you imagine something like that happening today? Times have definitely changed), Michael Jordan broke a backboard with a furious dunk on a fast break. His team happened to be wearing orange jerseys … so that provided the initial inspiration for the shoe. Here’s the video below if you haven’t seen it. read more


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Music Mondays: September 26th

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For today’s edition of Music Mondays, we bring you a new banger from Lil Uzi Vert. Here’s “Ready Set Go” (Vlone)


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Sunday Sneaker Ramblings Vol XII

It’s been quite a while.

We’re back, with the 12th edition of Sunday Sneaker Ramblings, where I share my brief thoughts on everything that went on in the sneaker world this past week. There’s a lot to discuss, so let’s cut the intro short and jump right into it.

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We’ve got to start off with the Yeezys. We talked about them yesterday, but as release day is finally over, we can look back. Not much has changed from the first season: instant online sellouts, lots of whining and complaining about raffle fuckery (yeah, it sucks but it’s part of the game. Don’t get mad, get a better plug). I personally didn’t cop a pair, but they’re amazing in person and significantly more comfortable than the V1’s. For the vast minority who don’t plan to resell, these are a great fall sneaker and you should rock them heavy. read more


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The Yeezy Boost 350 V2 Is Officially Here

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The day’s finally here.

The day every hypebeast, fashionista, sneakerhead, Kanye fan, reseller, and wanna-be cool guy has been waiting for. Yes, it’s release day for the Yeezy Boost 350 V2.

There’s a good chance you didn’t cook on any in-store raffles (and if you did, good for you! Your luck must really be great). However, you’ve got one more chance before you either give up or drain your savings account to pay resell: there are a few online releases today, and we’ve listed them right below read more


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Are The OVO XII’s Finally Dropping Soon?

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Over the past several months, the Jordan OVO XII’s have been a hot topic of conversation. A shoe that seems to get delayed over and over again and has never really had a solid release date, sneakerheads and Drake fanboys (there’s more overlap than you might think) always seem to be discussing when the shoe might be dropping, and what they hope it’ll look like. Well now they don’t have to wonder about the latter anymore.

The first official images of the OVO XII’s (and the shoe’s style number) hit the Web earlier this week, leading to speculation that we’ll see a release sometime in the next few months (the current popular rumor is early 2017). read more


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PSA: Try A Disposable Camera

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Photography: a hobby/passion/profession that’s very fun and very challenging. No matter how much you may know, there’s always something new to learn. A new angle to shoot from. A new exposure you can use. A cool new way to work a shadow into your picture you may not have thought of before. It’s always evolving and changing, and there’s always something dope you can think of.

However, shooting with a high-end DSLR camera isn’t for everyone. Some can’t afford it (it is expensive). Some don’t have the time to learn how to properly use it. Some are intimidated by everything you can do with one. And some people who do love shooting with DSLR’s want a change of pace every so often to keep things fresh. read more


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Supreme x Undercover: On Point Yet Again

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Over their 20+ years in the game, Supreme has worked on an extensive list of collaborations with brands from Bape to Doc Martins to Comme Des Garcons to Brooklyn Machine Works. Some of these collaborations are a one-and-done kind of deal … and some continue season after season.

Last year, Supreme collaborated with¬†with Jun Takahashi’s legendary brand Undercover for the first time. The collaborative product was well-received, and after seeing this season’s offerings, we’ve gotta say … we hope their efforts continue on and on. read more


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