Everyone loves a good game of chance. Something that’s low-risk and high reward. Something that involves some skill … but mostly just a lot of luck. That something in the sneaker game is the Keymaster arcade machine.
First popularized by Las Vegas’s Urban Necessities, the Keymaster is a game in which you attempt to fit a key through a slot to drop a prize down. It was usually stocked with things like iPads and expensive headphones, but rare sneakers make great prizes too, so the Keymaster has popped up in forwards-thinking sneaker boutiques across the country.