Pharrell Williams has the magic touch. Anything he does, from music to clothes to cologne to shoes is tasteful, artistic, and unique. He’s got a knack for creating dope product with a meaning … and he’s hit the nail on the head yet again with his latest collaborative effort with Adidas, the “Human Race” NMD’s dropping today.
Each of the five pairs that are releasing are adorned with a split slogan, from “Human Being” to “Hu Race”, and Pharrell himself has said that he sees the shoes (and the accompanying collaborative apparel) as a project to explore humanity and celebrate cultural diversity. Here’s his direct thoughts on the project:
‘Hu is short for human – human being, human race, humankind. But Hu, itself is also a reference to color. We all have a colour. We all look different, we all speak different languages, but we’re all connected.’
Although that’s a pretty heavy message for some hyped-up collaborative sneakers, if anyone can make it stick it’s Pharrell. He’s always pushing boundaries both visually and sonically, and these NMD’s are proof of that. Two years ago, sneakerheads might have called something like this weird and refused to wear it, but now they’re falling all over themselves to get it. Sure, some are just copping to flip, but that’s besides the point. Skateboard P has struck gold once again. He’s infused great meaning into an extremely well-designed sneaker. If that’s not a W, we don’t know what is. All hail Pharrell the gawd … and good luck copping your pair today!
What do you think of Pharrell’s “Human Race” NMD’s? Do you have a favorite color? Let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.