Sneaker companies spend a ton of money on advertising and marketing. They hire agencies who profess themselves as the best and brightest marketers in the world to create content that appeals to their target audiences. It’s big business, and has spawned some memorable marketing, from Mars Blackmon telling Mike that it’s “gotta be the shoes” to And 1’s KG and Styles P commercial to Nike’s “Freestyle” dribbling commercial.
Well there’s a great new sneaker commercial … and the craziest thing about it is that it’s not even an official company-sponsored endeavor. Eugen Merher of Germany, a film student, created an unofficial Adidas ad for a school project called “Break Free”, in which an aging runner stuck in a dull retirement home begins running again after finding his old pair of Adidas running shoes.
The faculty of the retirement home is none too happy with the man’s efforts, even going as far to confiscate his running shoes … but his fellow inhabitants aid him on as they’re inspired by his journey and his efforts to “break free” (see what they did there?).
It’s a great commercial. It’s heartfelt, meaningful, and tastefully ties in the product without throwing it in your face. It’s everything you could hope for in a shoe commercial, and Merher has even sent it to Adidas. They haven’t responded yet … but with the video’s views now over a million and a half (and a spot on the YouTube trending videos list), they may have to respond soon. Check it out below:
What do you think of the “Break Free” commercial? What’s your favorite sneaker commercial ever? Hit us up and let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.