The Reigning Champ & adidas Collection Has Been Officially Unveiled

Reigning Champ: purveyors of the finest sportswear and fleece you’ll find anywhere. Simple, high-quality, garments are their specialty, and they do it better than anyone (their classic hoodies and sweatpants are a game-changer).

adidas: the brand that’s on top of the sneaker world right now. Boost is as big and bad as ever, and shows no signs of slowing down any time soon. A brand that’s pushing the envelope with their designs, innovation, and collaborations.

And collaborations are what’s being discussed today. The long-awaited adidas and Reigning Champ collab was announced earlier this week. It consists of an Ultra Boost and an Alpha Bounce, both done up in simple, clean colorways with premium details.

The Alpha Bounce offers a “space-dyed” upper with leather detailing, and comes in a clean grey colorway, while the Ultra Boost features a heathered white upper with a premium leather cage and reflective adidas branding to boot.

The collaboration truly brings out the best in both brands, with adidas’s futuristic technology merging well with Reigning Champ’s attention to detail and clean signature aesthetic. Both shoes are set to release April 7th, with the Alpha Bounce retailing for $150 and the Ultra Boost set at $200. We’re stoked on this collab, and will definitely be trying to grab one (or both) pairs for the summer. They’re too clean to not have in rotation! When two brands with this much steez and clout come together, you already know you’re gonna be getting blessed with some fire.


What do you think of the adidas x Reigning Champ collab? Which shoe doe you like better? Hit us up and let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.


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