When it comes to any business, companies are always trying to out-innovate one another. Whoever can push out the latest, greatest, and most tech-filled products will capture the attention (and the pocket money) of the general public.
This is no different in sneakers. The two biggest athletic footwear companies in the world, Nike and adidas are engaged in a constant battle to see who can innovate more and bring the most futuristic technology to the general public, and adidas has struck a big blow in that battle with the recent announcement of their Futurecraft 4D sneaker.
They partnered with a Silicon Valley tech company called Carbon to complete the sneaker, which is built with light and oxygen (can you believe that shit?) through a process called Digital Light Synthesis. Carbon says that Digital Light Synthesis is ” a breakthrough process that uses digital light projection, oxygen-permeable optics, and programmable liquid resins to generate durable products”.
Crazy, right? If you want a pair of these though, you may have to wait. adidas will be releasing 300 pairs to friends and family this month, then rolling out around 5,000 later this fall. However, by the end of 2018, adidas plans to manufacture more than 100,000 pairs of futuristic jawns like these built with Digital Light Synthesis, so if you’ve got to have a pair, you’ll be able to get one eventually.
No matter how you feel about the shoes themselves, you’ve got to admit that the whole thing is pretty damn crazy. Sneakers are heading in a more techy direction than ever … and we love it.
What do you think of the Futurecraft 4D and the Digital Light Synthesis technology? Do you think it’s dope, or is it a little too much for you? Hit us up and let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.