The New Balance 990: Not Just For Your Grandad

There are certain shoes on the market that are going to be associated with older folks off the strength. Shoes that are usually worn with calf-high socks and cargo shorts. Shoes commonly found at retirement homes.

The New Balance 990 is one of those shoes. For most, when you bring it up, they see it as a shoe for old folks. But it’s more than just that.

The 990 is a low-key fashion icon, as strange as that sounds. Everyone from normcore (yes, that’s still a thing) nerds to Lil Uzi Vert (who loves the shoe so much he even rapped “990, that’s the Newbies” in “Canadian Goose” rock the 990’s heavy, and despite what you may think, they’re not a shoe that just belongs in your granddad’s closet.

New Balance has just released their summer colorways of the iconic sneaker, and they’ve got everything from the classic grey (still the best color in our opinion … if you’re gonna do it, why not go all the way?) to a black/grey, and two loud pairs to boot: a red and a blue.

So put aside any and all preconceived notions, and try to slide a pair of 990’s into your summertime sneaker rotation. You’ll like them more than you might think: they’re comfy, they’ll last … and you can be ahead of the wave. Gotta switch the steelo up on em’ every so often.


What do you think of the New Balance 990’s? Do you like one of the more classic colorways, or do you prefer one of the brighter pairs? How would you style them? Hit us up and let us know in the comments or on Twitter, check our Facebook page for daily updates, and, as always, be sure to follow us on Instagram for all the fire sneaker pictures you can handle.


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