New Balance: a brand with a long, rich history. Known for their premium materials, quality craftsmanship, iconic silhouettes, and long-standing partnerships with legendary sneaker boutiques, the Boston-based brand founded over 110 years ago boasts a loyal following both in the U.S. and abroad. But New Balance’s story stretches far beyond just high quality in-line releases: they’ve also been part of many a legendary collaboration.
Their massive collaborative success draws from two things: the no-holds barred approach they bring towards any collaborative effort and their boutique partners. When it comes to a collaborative shoe, New Balance isn’t the type of company to call up one of their high-profile retailers, slap two logos and a “new” colorway on an in-line model and call it a day. Their collabs come equipped with a backstory and design inspiration that is meaningful to both them and their collaborative partner, and the raw authenticity (and extremely high quality) of the finished product is typically what makes it special.