Point of View

Foot Locker: a store that’s played a role in the life of sneaker-loving millennials around the world. Maybe you got your first pair of really nice kicks there. Maybe your first real job was wearing the stripes there in high school. Maybe you still work there, and have moved up to management or into the corporate office (or just keep the job on the weekends for that legendary 30% discount). Maybe you still get your kicks there, or maybe you don’t, but no matter what your current relationship with Foot Locker is, you can’t deny that they’ve has been a large part of your sneakerhead journey. read more

In the world of streetwear, Supreme is the undisputed king of collaboration. With every new season comes a brand-new slate full of collaborative pieces made in conjunction with entities both large and small. Some shift culture on a massive scale, redefining the way we think and talk about streetwear as a whole, while some are little more than a flash in the pan, already forgotten by the time the next Thursday rolls around and a fresh batch of goods (collaborative or otherwise) are brought to market. read more

YouTube is one of the most powerful and expansive mediums of communication in today’s digital world. Since its inception in 2005, the once-humble video sharing site has blossomed into an endless library of content, with everything from news to music to cat videos to fight compilations just a simple search and a click away. YouTube has created a new breed of “influencer,” one that controls and sways a viewer’s taste through their videos.

YouTube also brought many subcultures into the spotlight by making them much more accessible. “Sneaker YouTube” was a fringe term only a few years ago, but has exploded in popularity due to daily vlogs (video blogs), unboxings (new product being opened live on camera) and discussion videos from content creators with subscriber numbers in the hundreds of thousands, like BULL1TRC, Blake Linder, Money Kicks, and Qias Omar amassing huge loyal followings. read more

Another NBA All-Star Weekend is officially in the books, and we’ve got a fresh batch of great new memories from the festivities. From Quavo of the Migos dominating the Celebrity Game en route to an MVP award, to the NBA’s young guns showing out in the Rising Stars challenge (a game that practically turned into a dunk contest) all the way back around to All-Star Saturday Night where Spencer Dinwiddie showed off an impressive skill set, Devin Booker was money from deep, and Donovan Mitchell did his best Vince Carter impersonation … there was a lot of dopiness going down, and that’s all before the game itself, where the King himself, LeBron James dominated and earned MVP honors yet again in a defenseless victory. read more