This past week I was in Eau Claire, Wisconsin for work. This wasn’t the first time I’ve traveled for my job, nor will it be the last. Since I work for a sneaker company, I always like to try and find the store I’m helping out’s resident sneakerhead and get their thoughts on what the sneaker culture is like in their town.
I’ve been from Sioux City to Eau Claire, and I usually hear a variation of the same things: “Well nobody here really cares about that stuff”. “I have to drive a few hours to the cities to get releases because the stores in town rarely ever get anything”. “Nobody really understands why we do this”.