Style

There’s no logo in streetwear (and arguably in fashion as a whole) that’s more iconic than Supreme’s signature box logo. The vaunted design, consisting of a Barbra Krueger-inspired red rectangle surrounding white Futura Bold Italic text is at once recognizable to people from all corners of the world and walks of life. Indeed, it’s reached near-mythical status alongside other infamous logos like Nike’s swoosh, Louis Vuitton’s LV monogram or the “NY” on a Yankees cap. read more

Being a Supreme fan can be a tiring hobby/obsession. With all the hype and thirst surrounding their products, it’s harder than ever to get your hands on the pieces that you wanted. Cart crashes, instant sellouts, long lines, and a website that’s so overloaded with traffic you can’t even get through are familiar frustrations for any Supreme lover. Face it: sometimes you just need a break. We understand. It can be quite rankling, especially when you’re just trying to add something new to your wardrobe. read more

No more anticipation. No more guessing games (even though several of our predictions have already been confirmed as truth). No more “what if’s”. Supreme S/S ’18 is finally officially upon us, and we couldn’t be more excited. The official lookbook and preview arrived Monday. The clothes themselves? The first release from Supreme’s S/S collection drops in-store on February 15th, and online February 22nd.

Under new lead designer Max Vanderwoude Gross, Supreme has delivered yet another solid season with a healthy mix of looks both old and new, and pieces both loud and subtle. Some items are immediate head turners while others are meant to be appreciated quietly, but one thing’s for certain: it’s a very solid collection with an extremely minimal amount of weak links. read more

It’s like clockwork. Twice a year everything that’s going on in street culture comes to a screeching halt and all eyes turn to Supreme. When the iconic New York brand officially announces their Spring/Summer or Fall/Winter collection, the unveiling comes with a fresh new wave of possibilities and excitement, and the collection becomes the talk of the streets and the Internet for weeks on end. Each piece, collaboration, and accessory is carefully dissected by hoards of adoring fans, and the brand carries that momentum and hype right into their legendary Thursday morning releases. read more

Every so often, a special sneaker is introduced to the market. Maybe it’s an iconic design. Maybe it features a brand new, industry-shifting technology. Maybe it’s a shoe that becomes intertwined with a legendary moment in cultural history. Or maybe it’s just a shoe that’s brilliant in its simplicity and speaks to the common man.

The Air Monarch is just that: a brilliantly simple sneaker. It’s never been at the forefront of culture. It doesn’t fetch crazy prices on the resell market. Nobody can tell you about the time they remember (insert influencer here) wearing their pair while doing something that became iconic. But it is among Nike’s best-selling and most important models because it’s accessible, available in a variety of widths and colorways, and most importantly … it’s so damn normal.  read more

Kim Jones is undoubtedly one of the most influential figures in the world of fashion today. During his 7-year tenure as Men’s Artistic Director at Louis Vuitton, Jones has fused the worlds of streetwear and high fashion together in a way that the other heads of legendary fashion houses or founders of streetwear brands can only dream of. From a cult classic collaboration with Hiroshi Fujiwara’s Fragment, to the heavy streetwear influence in LV’s collections with pieces like bomber jackets, souvenir jackets and all-over prints being sent down the runway and last year’s extensive, culture-shifting Supreme collaboration, Kim Jones undoubtedly has his finger on the pulse of cool. read more