Point of View

It’s like clockwork. Twice a year everything that’s going on in street culture comes to a screeching halt and all eyes turn to Supreme. When the iconic New York brand officially announces their Spring/Summer or Fall/Winter collection, the unveiling comes with a fresh new wave of possibilities and excitement, and the collection becomes the talk of the streets and the Internet for weeks on end. Each piece, collaboration, and accessory is carefully dissected by hoards of adoring fans, and the brand carries that momentum and hype right into their legendary Thursday morning releases. read more

Every so often, a special sneaker is introduced to the market. Maybe it’s an iconic design. Maybe it features a brand new, industry-shifting technology. Maybe it’s a shoe that becomes intertwined with a legendary moment in cultural history. Or maybe it’s just a shoe that’s brilliant in its simplicity and speaks to the common man.

The Air Monarch is just that: a brilliantly simple sneaker. It’s never been at the forefront of culture. It doesn’t fetch crazy prices on the resell market. Nobody can tell you about the time they remember (insert influencer here) wearing their pair while doing something that became iconic. But it is among Nike’s best-selling and most important models because it’s accessible, available in a variety of widths and colorways, and most importantly … it’s so damn normal.  read more

Kim Jones is undoubtedly one of the most influential figures in the world of fashion today. During his 7-year tenure as Men’s Artistic Director at Louis Vuitton, Jones has fused the worlds of streetwear and high fashion together in a way that the other heads of legendary fashion houses or founders of streetwear brands can only dream of. From a cult classic collaboration with Hiroshi Fujiwara’s Fragment, to the heavy streetwear influence in LV’s collections with pieces like bomber jackets, souvenir jackets and all-over prints being sent down the runway and last year’s extensive, culture-shifting Supreme collaboration, Kim Jones undoubtedly has his finger on the pulse of cool. read more

Nike Shox: a sneaker technology that’s lived many lives.

Originally designed by Bruce Killgore, the luminary behind the Air Force I and the Air Jordan II and Sergio Lozano, the mastermind responsible for the Air Max 95, Nike Shox burst onto the scene with a tremendous amount of momentum in 2000. There was nothing quite like them. Their iconic foam columns made you feel as if you could run at the speed of light (thanks to Nike’s great advertising) and jump tall buildings in a single bound (thanks to Vince Carter’s iconic dunk in the 2000 Olympics). read more